Autonomous Sensory Meridian Response (ASMR) — the relaxing ‘brain tingles’ experienced by some people in response to specific triggers, such as whispering, tapping and slow hand movements — may have benefits for both mental and physical health, according to new research.
In the first study of its kind into the physiological underpinnings of ASMR, researchers from the University of Sheffield found that those who experience the phenomenon had significantly reduced heart rates while watching ASMR videos compared to people who do not experience ASMR.
ASMR is the sensation experienced by some people in response to specific sights and sounds, described as a warm, tingling and pleasant sensation starting at the crown of the head and spreading down the body. The ‘tingles’ — sometimes described as ‘brain tingles’ or ‘brain orgasms’ — are typically accompanied by feelings of calm and relaxation.
This including medical examinations, haircuts and massages and folding towel tutorials — which people watch to relax, relieve stress or sleep better.