BUILDING A KILLER CBD BRAND: Many CBD products have a similar look and feel, according to Little Big Brands’ Meg Asaro, who spoke at ECRM’s Pet CBD and CBD Food & Beverage Programs this week in Florida.
In this video interview with ECRM’s Jeff Smalley, Meg discusses three key elements CBD suppliers need to stand out on the shelf:
– They must have a purpose
– They must create an emotional connection
– They must educate the consumer
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